How Do You Communicate Your Science?

Screen Shot 2014-12-04 at 3 49 47 PMDoes the media you use  change depending on the audience?  Would you like to  know how to reach your target audiences (e.g.,  resource managers, the public, policy makers) more  effectively?

The Department of Forest and Conservation Sciences at the University of British Columbia is seeking participants for an academic study.  They have created an online survey that asks how participants learn about current scientific studies, which resources they prefer and trust (like journals or newspapers vs. radio programs), and from which resources they would like to see more information.  The goal is to take the results and publish a paper that informs scientists about which methods are best for reaching specific target audiences, as well as identifies gaps in communication between scientists and these targets.

If you would like to participate in the survey, it only takes about 10 minutes to complete online, and does not require any identifying information so your answers are completely anonymous.

The link to the survey is: http://UBCSciComm.questionpro.com/.  (They are especially interested in getting input from policy makers, governmental and NGO scientists, and natural resource managers, so please pass this on to anyone in those groups.)  If you do fill out the survey, it works better on a computer than a smartphone, due to the survey software. If you have any questions or comments, please feel free to email them at: science.survey.ubc@gmail.com

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